Social Media Advertising in Memphis, TN | Glass House Strategies

Glass House Strategies builds social media ad campaigns for Memphis businesses that reach the right audience and drive real action. Get your free consultation.

Maximum reach

Google Ads, Bing Ads, and Yahoo Ads — All Working Together

Most businesses think about paid search and immediately think Google — and Google Ads should absolutely be the foundation of any search engine marketing strategy given that Google handles the overwhelming majority of searches. But Bing and Yahoo together still account for a meaningful share of search traffic, and because fewer advertisers compete there, the cost per click is often significantly lower with comparable conversion rates. For the right businesses, running campaigns across all three platforms is a smart way to maximize reach while keeping costs efficient. We evaluate what makes sense for your specific market and budget and build your campaign mix accordingly — you’re never paying for platforms that don’t make sense for your situation.

What Goes Into a Well-Managed Paid Search Campaign

Running a Google Ads campaign is not the same thing as running a good Google Ads campaign. A lot of businesses have thrown money at paid search and walked away frustrated because the account wasn’t built or managed correctly. We handle every component of your campaign from start to finish:

Keyword research — identifying the exact search terms your customers are using and the ones worth bidding on versus the ones that waste budget

Ad copywriting — writing ads that are compelling, relevant, and built to earn clicks from the right people

Landing page strategy — making sure the page someone lands on after clicking your ad is optimized to convert that visitor into a lead or customer

Bid management — continuously monitoring and adjusting bids to get the most out of your daily budget

Negative keyword management — blocking irrelevant searches so your budget isn't being eaten up by clicks that will never convert

A/B testing — running variations of ads and landing pages to find what performs best and improve results over time

Conversion tracking — setting up the right tracking so we always know which clicks are turning into actual business

Full transparency

Reporting That Keeps You in the Loop — Always

We handle all the reporting for you — every month, without you having to ask. You’ll receive a clear breakdown of how your campaigns performed, including impressions, clicks, click-through rates, cost per click, conversions, and cost per conversion. More importantly, we translate those numbers into plain language so you understand exactly what happened with your budget and why. If something underperformed, we tell you what it was and what we’re doing about it. If something worked exceptionally well, we tell you that too and explain how we’re going to build on it. You should never feel like you’re handing money over to an agency and hoping for the best — with Glass House Strategies, you always know exactly where things stand.

Why Management Matters More Than the Platform

We run paid search campaigns for businesses of all sizes across Cordova, Memphis, Germantown, Collierville, Bartlett, Jackson TN, Jonesboro AR, North Mississippi, East Arkansas, and nationwide. Whether you’re a local service business trying to dominate your zip code or a company looking to reach customers across a broader region, we’ll build a search engine marketing strategy that fits your goals and your budget. If you’ve tried Google Ads before and didn’t see the results you expected, we’d encourage you to reach out before writing it off — in most cases, the problem wasn’t the platform, it was the management.

FAQs

Frequently Asked Questions

Find quick answers to common queries about our services, process, and how we can help you achieve your goals.

What is the difference between SEO and search engine marketing?

SEO — search engine optimization — is the process of earning organic rankings in search results over time through content, technical improvements, and authority building. It’s a long-term strategy and the results compound, but it takes time to see movement. Search engine marketing, or SEM, is paid advertising — you bid on keywords and pay when someone clicks your ad. You can be at the top of Google the same day a campaign launches. Most businesses benefit from both working together: SEM for immediate visibility and lead generation, SEO for building sustainable organic traffic over the long term.

How much should I budget for Google Ads or paid search?

There’s no universal answer because it depends heavily on your industry, your market, and how competitive the keywords you’re targeting are. Some industries in the Memphis and Mid-South market are very affordable to advertise in through paid search. Others — legal, medical, home services — can be significantly more competitive and require a larger budget to be effective. What we’ll do before you spend a dollar is walk you through what keyword costs look like in your space, what a realistic budget would need to be to generate meaningful results, and what kind of return you can reasonably expect. We’d rather have that honest conversation upfront than start a campaign that’s underfunded and set you up for disappointment.

Why should I advertise on Bing and Yahoo in addition to Google?

Google dominates search, but Bing and Yahoo still serve tens of millions of searches every day — and many of those users are older, higher-income demographics that convert well for certain business types. More importantly, because fewer businesses advertise on Bing and Yahoo, the competition is lower and the cost per click tends to be cheaper than Google for the same keywords. For businesses that have the right audience fit, adding Bing and Yahoo Ads to a Google campaign is often a smart and cost-efficient way to expand reach without dramatically increasing the overall ad budget.

What kind of reporting will I receive and how often?

We handle all reporting on our end and deliver it to you monthly. Your report will cover the key metrics that actually matter — how many people saw your ads, how many clicked, what it cost per click, how many converted into leads or customers, and what your overall cost per acquisition looks like. We also include a plain-language summary of what happened during the month, what we adjusted, and what we’re focusing on going forward. You’ll never receive a report full of numbers with no context. If you have questions between reports, you can always reach us directly — we’re accessible and we communicate.

Do you manage paid search campaigns for businesses outside of Cordova and Memphis?

Absolutely. Search engine marketing is fully remote by nature — we manage campaigns for clients across our entire Mid-South service area including Cordova, Memphis, Germantown, Collierville, Bartlett, Jackson TN, Jonesboro AR, North Mississippi, and East Arkansas, as well as businesses all across the country. No matter where your business is located or where you’re trying to reach customers, we can build and manage a paid search strategy that works for your market.

Partner With Us

Do you have a project in mind, a question about your marketing, or just want to talk through your options? We’re here for it.

E-mail:

Caleb@glasshousestrategies.com

Call Us:

(901) 590-6608

Address:

1028 Crest Haven Rd, Ste 200, Memphis, TN, United States, 38119