- Home
- Services
- Display Ads & Geo‑Fencing
Display Ads & Geo-Fencing in Memphis, TN | Glass House Strategies
Stay visible to Memphis customers long after they leave your website. Glass House Strategies builds display and geo-fencing campaigns that keep you top of mind.
Wider visibility
What Display Advertising Is and How It Works
Display ads are the visual banner ads you see while browsing websites, reading articles, checking the weather, or using apps. Through the Google Display Network alone, display ads can reach over 90 percent of internet users worldwide — which means your brand can show up across an enormous range of websites your target customers are already visiting every day. Unlike search ads that only appear when someone types a specific keyword, display advertising lets you get in front of people based on who they are, what they’re interested in, and what they’ve done online — including whether they’ve already visited your website. We handle the creative, the targeting, the placement, and the ongoing optimization so your display campaigns are working efficiently from day one.
Geo-Fencing — Hyper-Local Targeting That Reaches the Right People in the Right Place
Geo-fencing takes location-based advertising to a level that most businesses don’t even realize is possible. It works by drawing a virtual boundary around a specific geographic location — a neighborhood, a street, a competitor’s parking lot, an event venue, a trade show — and serving ads to people whose mobile devices enter that defined area. The targeting precision is remarkable, and the applications for local businesses are genuinely powerful. Here are a few ways our clients use geo-fencing:
Targeting customers who visit competitor locations — reaching people who walked into a competitor's business and serving them your ads for days afterward
Event targeting — surrounding a local event, festival, or trade show with your ads to capture attendees in Jonesboro, Memphis, or anywhere across the region
Neighborhood and zip code targeting — concentrating your ad spend on the specific areas where your best customers live or work
Retargeting by location — re-engaging people who visited your physical location and following up with a specific offer or message
Conquesting — targeting the areas surrounding your competitors to position your business in front of customers who are actively shopping your category
Second chances
Retargeting — Bringing Back the People Who Already Showed Interest
One of the highest-value uses of display advertising is retargeting — showing ads specifically to people who have already visited your website but left without taking action. These are warm prospects. They already know who you are. They were interested enough to click through to your site, and with the right retargeting campaign in place, your brand stays in front of them as they continue browsing the web until they’re ready to come back and convert. For businesses across Jonesboro AR, Memphis, Jackson TN, North Mississippi, East Arkansas, and beyond, combining geo-fencing with retargeting creates a powerful one-two punch that keeps your brand visible at every stage of the customer’s decision-making process. We set up all the tracking, build the audiences, manage the creative, and report back on performance every month so you always have a clear picture of what your campaigns are doing.
Stay in Front of Customers Until They're Ready to Buy
If you’ve ever wondered how some businesses seem to follow you around the internet after you visit their website — that’s exactly what we build for our clients. It’s not magic, it’s strategy. And when it’s set up correctly and managed well, it’s one of the most cost-effective ways to stay top of mind with the customers who are already in your funnel. Let’s talk about what display advertising and geo-fencing could look like for your business — free consultation, no pressure.
FAQs
Frequently Asked Questions
Find quick answers to common queries about our services, process, and how we can help you achieve your goals.
What is the difference between display advertising and search advertising?
Search advertising — like Google Ads — shows up when someone actively types a keyword into a search engine. The person is already looking for something specific, which makes search a high-intent format. Display advertising is different — it shows your visual banner ads to people while they’re browsing websites, reading content, or using apps, based on who they are and what they’ve done online rather than what they’re searching for in that moment. Search captures demand. Display builds awareness and keeps your brand visible with people who are in your target audience, which is why the two work so well together as part of a broader digital advertising strategy.
How precise is geo-fencing targeting — how small of an area can you target?
Geo-fencing can be drawn as precisely as a single building or parking lot, which is what makes it such a powerful tool for local businesses. You can literally draw a boundary around a competitor’s location and serve ads to people whose phones enter that space. You can target the block around your own storefront, the neighborhood where your best customers live, or the venue where a local event is happening. The precision is one of the things that sets geo-fencing apart from broader location-based targeting options, and we help our clients use it in ways that are genuinely strategic rather than just technically impressive.
How does retargeting work and why is it so effective?
Retargeting works by placing a small piece of code on your website that tags visitors anonymously. When those visitors leave your site and continue browsing the web, your ads follow them — showing up on other websites, apps, and platforms they visit. It’s effective because these are people who already showed enough interest to visit your site in the first place. They’re not cold. They just weren’t ready to act yet. Staying in front of them with relevant ads keeps your business top of mind until they are ready, and the conversion rates on retargeting campaigns are consistently higher than cold audience campaigns for exactly that reason.
What kind of businesses benefit most from display advertising and geo-fencing?
Almost any local or regional business can benefit, but display and geo-fencing tend to be especially powerful for businesses where the buying decision takes time — home services, healthcare, real estate, legal services, automotive, restaurants, and retail among them. If you have competitors with physical locations, geo-fencing is a particularly interesting option. If you have website traffic that isn’t converting at the rate you’d like, retargeting display campaigns are often one of the highest-ROI moves you can make. We work with businesses of all types across Jonesboro, Memphis, Jackson TN, North Mississippi, East Arkansas, and beyond, and we’ll always be straightforward with you about whether this type of advertising makes sense for your specific situation.
Do you manage display and geo-fencing campaigns for businesses outside of Jonesboro and Memphis?
Absolutely. Display advertising and geo-fencing campaigns are managed entirely remotely, so location is never a barrier. We work with clients throughout our Mid-South service area — Jonesboro AR, Memphis, Germantown, Collierville, Bartlett, Cordova, Jackson TN, North Mississippi, and East Arkansas — as well as businesses across the country. The targeting, creative, optimization, and reporting are all handled on our end, and we keep you informed every step of the way no matter where you’re located.
Partner With Us
Do you have a project in mind, a question about your marketing, or just want to talk through your options? We’re here for it.
Caleb@glasshousestrategies.com
(901) 590-6608
Address:
1028 Crest Haven Rd, Ste 200, Memphis, TN, United States, 38119