Meet the team behind Glass House Strategies.

A Memphis, TN marketing agency built on honesty, transparency, and doing right by the client — every time.

100+ five-star reviews and counting

President

Caleb Barlow

My name is Caleb Barlow, and I’m the president of Glass House Strategies. We serve clients across the nation, but our business is in the Memphis, Tennessee market. I live just outside the city in Germantown with my wife and our two little girls, and they’re a big part of why I do this. Before starting Glass House Strategies, I spent years in corporate America, watching profits get prioritized over people far too often — and I knew there had to be a better way to do business. So I built one.

Glass House Strategies runs on a simple foundation: transparency, integrity, and strategy. Put clients first, do things the right way, and help businesses grow through marketing that’s actually built around what they need — not some one-size-fits-all package. “Your success is our success” isn’t just something we say, it’s why I show up every day, and it’s why I’ve built a team that brings real skill and real care to everything we do, whether that’s a new website, video content, a stronger online presence, or a full marketing overhaul.

At the end of the day, this isn’t just business to me — it’s personal. My wife and our little girls are the reason I pour everything into what I do daily. My goal is to treat every client’s business like it’s my own, and my goal is simple: that you walk away knowing more and growing more than when we started. Transparent marketing, from the ground up.”

Chief Executive Officer

Rachael Jackson

I’m Rachael Jackson, CEO of Glass House Strategies. I helped start this company to help growth-minded businesses stop guessing and start scaling.

I lead our strategy across performance marketing, brand positioning, and revenue-focused campaigns for service-based and B2B companies. We specialize in building systems that drive measurable growth — from Google Ads and paid social to OTT/CTV, SEO, and advanced attribution modeling.

Our approach isn’t about vanity metrics. It’s about clarity, transparency, and ROI. We partner with companies who want more than leads — they want predictable pipelines, stronger brand equity, and marketing that actually makes sense.

If you’re looking for a marketing partner that thinks like a growth operator, not just a vendor, you’re in the right place.

Founder & President

Caleb Barlow

My name is Caleb Barlow, and I’m the Founder and President of Glass House Strategies, based in the Memphis, Tennessee market. After years of working in corporate America without having a real voice, I saw firsthand how profits often took priority over clients. I knew I wanted to change that narrative.

I’m very passionate about building relationships with my clients and helping their businesses grow, but my “why” is my family — my wife, our daughter, and any future children the Lord blesses us with. I truly want to make a difference.

Caleb Barlow

Founder & President

Chief Executive Officer

Rachael Jackson

I’m Rachael Jackson, CEO of Glass House Strategies. I helped start this company to help growth-minded businesses stop guessing and start scaling.

I lead our strategy across performance marketing, brand positioning, and revenue-focused campaigns for service-based and B2B companies. We specialize in building systems that drive measurable growth — from Google Ads and paid social to OTT/CTV, SEO, and advanced attribution modeling.

Our approach isn’t about vanity metrics. It’s about clarity, transparency, and ROI. We partner with companies who want more than leads — they want predictable pipelines, stronger brand equity, and marketing that actually makes sense.

If you’re looking for a marketing partner that thinks like a growth operator, not just a vendor, you’re in the right place.

Rachael Jackson

CEO

Who we are

Built on strong relationships and a team whose skills complement one another.

Founded by Caleb Barlow and Rachael Jackson in Memphis, Tennessee, Glass House Strategies was created to challenge the corporate mindset where profits come before clients. Our vision is clear — honesty, transparency, and client success come first. Every partnership starts with transparency from the ground up, focusing on understanding needs, filling gaps, and helping businesses grow, whether they’re brand new or well established.