Marketing, SEO & advertising, written by the people doing the work.

Local-first guides and straight-talking essays from Memphis and across the Mid-South. No fluff, no recycled list-icles — just what we’ve actually learned from the work.

100+ five-star reviews and counting

Germantown, TN

The Germantown Business That Almost Gave Up on Facebook Ads — And What Changed

She’d tried Facebook ads twice before we ever talked to her. Both times, she pulled the

What We Learned Auditing 40 Collierville Business Websites

Over the past year or so, we’ve had the chance to look closely at somewhere around

Old Bartlett, New Bartlett: Why One SEO Strategy Doesn’t Work for the Whole City

Drive through Bartlett Station on a weekday afternoon and you’ll pass the Gotten House, brick storefronts

The First 90 Days: What New Olive Branch Residents Are Actually Searching For

Picture a family that just closed on a house in one of Olive Branch’s newer subdivisions.

Google Ads vs. Facebook Ads for Southaven Retail: What Actually Gets Results Near Tanger and Silo Square

A retail business owner near Tanger Outlets Southaven asked us something pretty reasonable a while back:

The Enhanced Listings Problem Quietly Costing Memphis Businesses New Customers

We ran a quick audit for a Memphis client recently — nothing complicated, just checking how

Building a Real Brand in Jackson, Not Just a Logo and a Slogan

There’s a difference between having a logo and having a brand, and it’s a distinction most

Why Video Content Works Differently in Southaven Than It Does Anywhere Else Nearby

Anyone who’s spent a Saturday at Snowden Grove Park during tournament season knows exactly what Southaven’s

Why Reviews Matter More in Germantown Than Almost Anywhere Else in the Metro

A dentist we talked to in Germantown put it simply: “I can be the best in

“We Have More Customers Than We Know What To Do With” — Except They’re Not Finding Jonesboro Businesses Online

“We’re busy, but I know we’re missing people.” That’s a sentence we’ve heard from more than

From Farmland to Boomtown: What Olive Branch’s Growth Curve Means for Local Marketing

In 1990, Olive Branch had about 3,500 residents. Today, it’s pushing past 47,000, with projections putting

What Bartlett’s Railroad Roots Can Teach Local Businesses About Marketing Today

Caleb Barlow, the founder of Glass House Strategies, has talked before about how much he values

The Hidden Cost of DIY Marketing for Growing Southaven Businesses

A Southaven business owner told us once that she spent roughly six hours a week on

Jackson, Tennessee Doesn’t Need Nashville’s Marketing Playbook — Here’s What It Actually Needs

It’s easy to assume that whatever works in Nashville or Memphis should work just fine, scaled

Why Memphis Businesses Can’t Afford to Treat Social Media as an Afterthought Anymore

Memphis is a visual, story-driven city — and social media advertising here worksdifferently than it does

What a Website Redesign Actually Looks Like for a Collierville Business

From first audit to final launch, here’s a real look at what goes into building awebsite

The Google Business Profile Mistakes Costing Germantown Businesses Real Customers

Germantown businesses lose customers to competitors with better GoogleBusiness Profiles every single day. Here’s what’s actually

Marketing for Jonesboro Businesses: Winning Over a City Built Around Game Day and Growth

Jonesboro’s college-town energy and Northeast Arkansas reach create a uniquemarket. Here’s what actually works for local

Partner With Us

Do you have a project in mind, a question about your marketing, or just want to talk through your options? We’re here for it.

E-mail:

Caleb@glasshousestrategies.com

Call Us:

(901) 590-6608

Address:

1028 Crest Haven Rd, Ste 200, Memphis, TN, United States, 38119

Marketing, SEO & advertising, written by the people doing the work.

Germantown, TN

The Germantown Business That Almost Gave Up on Facebook Ads — And What Changed

Collierville, TN

What We Learned Auditing 40 Collierville Business Websites

Bartlett, TN

Old Bartlett, New Bartlett: Why One SEO Strategy Doesn’t Work for the Whole City

Olive Branch, MS

The First 90 Days: What New Olive Branch Residents Are Actually Searching For

Southaven, MS

Google Ads vs. Facebook Ads for Southaven Retail: What Actually Gets Results Near Tanger and Silo Square

Memphis, TN

The Enhanced Listings Problem Quietly Costing Memphis Businesses New Customers

Jackson, TN

Building a Real Brand in Jackson, Not Just a Logo and a Slogan

Southaven, MS

Why Video Content Works Differently in Southaven Than It Does Anywhere Else Nearby

Germantown, TN

Why Reviews Matter More in Germantown Than Almost Anywhere Else in the Metro

Jonesboro, AR

“We Have More Customers Than We Know What To Do With” — Except They’re Not Finding Jonesboro Businesses Online

Olive Branch, MS

From Farmland to Boomtown: What Olive Branch’s Growth Curve Means for Local Marketing

Bartlett, TN

What Bartlett’s Railroad Roots Can Teach Local Businesses About Marketing Today

Southaven, MS

The Hidden Cost of DIY Marketing for Growing Southaven Businesses

Jackson, TN

Jackson, Tennessee Doesn’t Need Nashville’s Marketing Playbook — Here’s What It Actually Needs

Memphis, TN

Why Memphis Businesses Can’t Afford to Treat Social Media as an Afterthought Anymore

Collierville, TN

What a Website Redesign Actually Looks Like for a Collierville Business

Germantown, TN

The Google Business Profile Mistakes Costing Germantown Businesses Real Customers

Jonesboro, AR

Marketing for Jonesboro Businesses: Winning Over a City Built Around Game Day and Growth

Partner With Us